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FREYWILLE Philosophy

Inspired by love, joy, passion and the paintings of the Masters, we have created a new category in jewelery. FREYWILLE combines important art and the fashionable elegance of timeless jewelery pieces. What we have created underlines our admiration for art, history and the great Masters and puts focus on our own creative and power. [Dr Friedrich Wille]

Pure Art: The suffix of the FREYWILLE logo captures the key message of the company´s philosophy.

FREYWILLE puts the joy of art and the passion for creative power first. Under the direction of CEO Dr. Friedrich Wille and creative director Simone Grünberger-Wille the FREYWILLE artists combine their skill and talent to create unique, classic collections for our customers.

For more than 30 years, Dr. Friedrich Wille and Creative Director Simone Grünberger-Wille, have been setting new standards in jewelery design, enameling processes and internationalization. Their passion for the humanist and philosophical traditions of Europe is a defining element for FREYWILLE.