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FREYWILLE Philosophy 


FREYWILLE is today iconic for artistically created jewellery. Its value is predominantly determined by the sophisticated artistic designs and the demanding craftsmanship of fire enamelling. The shapes are developed by FREYWILLE artists..

FREYWILLE stands for artists, goldsmiths, and specialists in the art of fire enamelling. 

The logo reflects the history of the brand FREYWILLE: Michaela FREY, a Viennese artist, founded the company in 1951; WILLE stands for the family WILLE!


Friedrich WILLE has been running the company since the founder’s death in 1980 as an entrepreneur and leader. Simone Gruenberger-Wille created and developed the modern, artistically demanding jewellery, designs and shapes.


All artistic designs are copyright protected.


There are two design groups:

“Freely created” designs like “Ode to joys of life”, values which cannot be bought;
art-history themes like Ancient Egypt or Greek-Roman art or outstanding folkloristic themes.

The second design group is dedicated to homages to famous artists: Claude Monet, Gustav Klimt, Alphonse Mucha, Friedensreich Hundertwasser, Paul Gauguin, Vincent van Gogh, Sophie Taeuber-Arp. These homages are never reproductions but inspirations of the artists’ work of art, created and composed by the FREYWILLE artists, completely new designs and copyright protected.

Here FREYWILLE is unique worldwide.

We have many art enthusiastic followers, who love to wear the jewellery, feeling the world of their admired artist.

FREYWILLE has devoted its work to all people who love to live with art: like this every day becomes a special day….

Dr. Friedrich Wille