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The History of FREYWILLE

The FREYWILLE manufactory was founded in  Vienna in 1951 by the artist Michaela Frey. In the beginning, she focused on the production of decorative items made of enamel and, eventually, started to create jewellery.

By the 1970s, Michaela’s business had grown considerably, but she wanted to focus on the artistic part of her work. She found the perfect partner in Dr. Friedrich Wille, who directed the company in legal and financial matters. Wille recognised the potential of the company and encouraged the internationalization of FREYWILLE, first through outside sales companies in Europe, then through the boutique concept.





After the death of Michaela Frey, in 1980, Dr. Wille took over the company and assigned the artist Simone Grünberger (later Grünberger-Wille) to reignite the artistic fire of FREYWILLE. Under her creative direction, an innovative team of artists created a jewellery line with elegant shapes and timeless designs. Grünberger-Wille, a Master Class graduate in metal design from Vienna‘s University of Applied Arts, dedicated herself to the development of the unique FREYWILLE fire enamel technique, and her results revolutionized the company.




The further course of FREYWILLE


1995 - Hommage à Claude Monet

FREYWILLE was honoured to be contacted by the Claude Monet Foundation, which asked if a collection could be created in honour of the Impressionist Master. The first of the Hommage à Claude Monet collections premiered in 1995.

1997 - FREYWILLE Spreads Its Wings

This is the year when the FREYWILLE boutique concept took shape and launched.
Openings in Vienna, Paris, London and Milan helped to spread art, happiness and inspiration throughout Europe.


1998 - Hommage à Gustav Klimt

The work of the great Austrian artist captivates all who see it. FREYWILLE’s artists were also inspired and, in 1998, created the first of several jewellery collections in his honour.


2002 - Boutique opening in Vienna and introduction of the 18 Karat Gold & Diamonds Edition

A particularly exciting year: the first designs are revealed in FREYWILLE’s most sophisticated jewellery range, the exclusive 18 Karat Gold & Diamonds Edition.
Also, FREYWILLE celebrates the opening of its new boutique right next to St. Stephens Cathedral in the city center of Vienna.


2003 - Hommage à Hundertwasser

Friedensreich Hundertwasser was another Austrian original—an architect, designer, environmentalist and artist. FREYWILLE’s artists found no end of inspiration in his works, and the resultant collections have been universally popular since the first was launched in 2003.


2004 - To Russia, With Love

FREYWILLE opened its first boutique in Russia in 2004. The Moscow boutique has brought great art, joy and creative inspiration to many residents of Moscow, and has spread the FREYWILLE spirit throughout Russia.


2006 - Ode to Joy of Life

FREYWILLE’s artists were tasked with creating a collection celebrating all the joys that life has to offer…the result is an uplifting colourful collection dedicated to happiness. Launched in 2006, it has been spreading joy throughout the world ever since.


2010 - Into new worlds

The year 2010 was particularly adventurous - FREYWILLE opened a boutique in Vancouver, Canada.  


2013 - Dedicated to colours

With the opening of the first boutique in South America - Bogotá, Colombia -, a long-term dream came true. The customers are enthusiastic about the vibrant colours and the joyful designs.

Also in 2013, FREYWILLE reveals a new collection - Passionate Russia – a tribute to culture and creativity.


2014- Les Parfums FREYWILLE

The FREYWILLE perfumers took their inspiration from our jewellery designs and created four distinct scents: SPHINX Magique, SPHINX Innocent, SPHINX Rose and SPHINX Mystique. These rich, elegant scents are meant to envelop the wearer in a sense of haute luxury.


2018 – Hommage à Vincent van Gogh

In 2018, after a periode of intense research and design work, FREYWILLE reveals a new Hommage, dedicated to one of the greatest artists of all times: Vincent van Gogh. The designs are inspired by three of Van Gogh’s masterpieces, “Almond Blossom”, “The Starry Night” and “Sunflowers”.

Also in 2018, selected designs of the Hommage à Gustav Klimt, Claude Monet and Vincent van Gogh are now online available in the exclusive 18 Karat Gold & Diamonds Edition.

Today - FREYWILLE Worldwide

FREYWILLE is pleased to say that it is represented in numerous boutiques in Europe, Asia, North and South America and known all over the world. 



Flagship Boutique Vienna