As early as 1991 it was Dr. Wille’s enthusiasm for Egyptian culture that served as idea for a collection that enjoyed great popularity worldwide and was celebrated in many designs. To commemorate FREYWILLE ’s 65th anniversary, our designers were again inspired by the rich Egyptian history. After extensive research, a meaningful collection has been created, which has implemented the symbolism and allegory wealth of Egypt in luxury jewellery celebrating femininity, grandeur and ancient beauty.
Pharaoh Tutankhamun‘s impressive grave goods, unique treasures that were found in 1922, served as a rich source of inspiration for the design Tutanchamun. Expressive colours in bright turquoise, royal blue and intense red were inspired by the semiprecious stones turquoise, lapis lazuli and carnelian that have been processed to precious trinkets at the time of Tutankhamun. Noble gold in design and the contours refer to the gold-leafed grave goods such as the famous death mask. The jewellery pieces are displaying different symbols that transfer a special meaning to them: The tender lotus flower stands for regeneration and renewal. In ancient Egypt the characteristic scarab served as a lucky charm. Traditional images show him carrying a shining sun disk, representing vitality and joy.
In 1895 the thitherto intact grave of the ancient Egyptian Princess Chnumet was discovered. Here, some of the best discovered jewels in Egypt were discovered, including the extraordinary diadem of the Princess, the oldest enamel jewellery ever found. Graceful rosettes and delicate lilies, symbols of nobility and femininity, form the main subject of the design. Stylized fans in different colours, reminiscent of the status of Princess Chnumet, adorn the jewellery pieces. The bright carnelian and carmine hues in the design are a reference to the importance of the colour red in the beauty rituals of ancient Egypt. Daughters of the pharaoh’s used purpura to decorate themselves and it can be seen as origin of our beauty make-up as we know it today.