CRAFTED BY ARTISTS
IN VIENNA SINCE 1951
Created by Artists, Crafted in Fire Enamel
The perfect Mother’s Day gift: FREYWILLE –Discover now
From its beginnings as a local Viennese workshop, FREYWILLE has grown into a global artistic maison known for its distinctive fire enamel creations inspired by art, culture and creativity. Today, every collection continues to reflect the brand’s original vision: transforming artistic inspiration into radiant jewellery creations with timeless elegance and unmistakable identity.
Founded in 1951 in Vienna by artist Michaela Frey as the Wiener Emailmanufaktur, FREYWILLE began with handcrafted enamel objects and decorative pieces such as boxes and bowls. Early iconic designs included the Wiener Rose, created in collaboration with Augarten Porcelain. During the 1960s and 1970s, FREYWILLE expanded internationally through prestigious retailers including Harrods and collaborated with luxury maisons such as Yves Saint Laurent and Hermès. Artistic movements like Art Nouveau increasingly shaped the brand’s distinctive visual identity.
In the 1980s, Friedrich Wille became CEO while Simone Grünberger-Wille helped define the unmistakable FREYWILLE artistic style. Bold Avantgarde aesthetics, geometric forms and vibrant colour worlds characterised the collections of this era. In the 1990s, the iconic Hommage collection series began with a first collaboration with the Fondation Claude Monet. This was followed by Gustav Klimt and Friedensreich Hundertwasser. To this day, every Hommage collection is developed in close collaboration with the artists’ foundations or rights holders. FREYWILLE expanded its boutique network across Europe and established itself as a luxury art jewellery maison. In the 2000s, the company introduced its Fine Jewellery collections, combining artistic fire enamel with even more refined luxury craftsmanship.
From the 2010s onward, FREYWILLE continued expanding its artistic universe with collections inspired by Vincent van Gogh, Sandro Botticelli, Paul Gauguin, William Morris and many others. The 2020s introduced a new focus on influential female artists including Frida Kahlo and Sophie Taeuber-Arp, reflecting a contemporary artistic dialogue. In 2025, FREYWILLE revisited its deep connection to Art Nouveau with collections inspired by Alphonse Mucha. Today, FREYWILLE operates more than 60 boutiques worldwide and remains internationally recognised for its handcrafted fire-enamel jewellery, Viennese artistry and unique fusion of art and craftsmanship.
Vīnē bāzētā juvelierizstrādājumu ražotne FREYWILLE, ietver spēcīgo mākslas redzējumu, krāsu valdzinājumu un pievilcību, izmantojot augsti attīstītu meistarību un emaljas tehniku, kas ir noslīpētas līdz pilnībai kopš 1951. gada. Rezultāts ir uguns-emaljas juvelierizstrādājumu stils - unikāls un nepārspējams visos aspektos.
Pēdējās desmitgades laikā FREYWILLE kā zīmols ir izlaidis daudzas kolekcijas, kuras iedvesmojuši slaveni mākslas darbi, kā arī attīstījis neatkarīgus darbus, gan dzīvespriecīgus, gan radošus. Lai gan katra kolekcija atspoguļo savu vienoto sižetu, tās visas ir apvienotas kā pilnīgs darbu kopums, kas atspoguļo FREYWILLE ētiku kā krāsainu un radošuma pilnu juvelierizstrādājumu.
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Augsti izsmalcināts emaljas process ir katras FREYWILLE rotaslietas pamatā, un, lai izveidotu vienu rotaslietu, ir jāveic līdz pat 100 manuālas darbības. Daudzas rūpīgas apdedzināšanas krāsnīs, mirdzošo krāsu un mirdzošā zelta slepenā alķīmija un emaljas meistaru zināšanas, sola izcilus valkājamus mākslas darbus, kuru izcilais mirdzums iztur laika pārbaudi.
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